Trends Edit

Head of Creative, Emily Thompson shares her trend insights behind our latest ranges...



We Live Like This - Notes to Self

Notes to Self is the witty internal monologue of those not quite ready to adult yet. Scribbled patterns and hand lettering complement the authentic conversational voice of the range which revolves around clever slogans and honest musings on day to day life.

Stationery as a whole continues to trend, tapping in to a growing consumer need for balance against an increasing reliance on digital. Notes to Self is the perfect stationery collection to help organise busy lives, brighten up dull desks and help users to express their creativity. Pops of gold, tonal pastel brights and pleasingly tactile textures on products elevate the range to super stylish and social media friendly.

My personal favourites from the collection are the Stapler not just because the slogan makes me snigger but also because the soft touch material feels so good and it has gold staples which I love because sometimes I like be all fancy when I organise my paperwork. I also love the set of three 50/50 Notebooks as the clever and creative format of the pages makes note taking, meetings and planning much more playful!




Following on from the continued success of our Unicorn range, our latest stationery and beauty story Mermazing takes further inspiration from legends of myth and fantasy with mermaid inspired slogans, prints and shimmering effects.

Unicorns and mermaids are continuing to trend for both kids and adults season on season. For grown-ups this is all around nostalgia and a desire for products that help to reconnect with youth and a sense of playfulness. Positive slogans and affirmations are important for kids and adults alike and the trend-led palette of pastel pearl iridescents and holographic foils creates a wonderfully eye-catching way to personalise any desk or dressing table with a touch of ocean magic.

Being a mermaid is a state of mind but to help me feel truly mermazing this season I’ll be using the Spray in Hair Colour Set for ombre pastel tresses with a glitter parting. I’ll also be carrying around my Ocean Treasure Squishy Pouch to hold my make up brushes & pens.

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